Topic

Advertising

20 articles 2015–2018

Visit Scotland, It's Dementia-Friendly

The Scrapbook · February 23, 2018

The Scrapbook takes a fairly dim view of the field known as “economic development.” We’re not opposed to governments facilitating economic growth when they can, but there are very few things government can do, proactively, to spur economic activity—though we can think of many, many things…

The Substandard on Hostiles, Westerns, and Solo

TWS Podcast · February 8, 2018

On this week’s episode, JVL continues to bask in the glow of a Super Bowl victory. But how about those Super Bowl ads? What to make of Solo? Your cohosts list their favorites. Sonny reviews Hostiles. Plus a hostile review by “Gene”!

Subway Grinches

The Scrapbook · December 15, 2017

The Archdiocese of Washington, D.C., is currently engaged in a legal battle with the city’s Metro system. The Washington Metropolitan Area Transit Authority has declined to run Christmas ads from the church. The ad design is fairly subtle in its suggestion of the Nativity—an outline of shepherds…

Putin on the Ad Blitz

Ethan Epstein · November 3, 2017

Toothpaste, a 7,000-year-old product, is rarely a leading indicator. But the world’s top purveyor of the stuff—along with laundry detergent, dish soap, diapers, and other sundries—made a decision earlier this year that could portend a big shift in the advertising industry.

The Mad Ad Tax

Jared Whitley · September 13, 2017

Ten years ago, AMC’s Mad Men dazzled us with a new type of high-concept, prestige-format television drama. In the show’s second episode, Don Draper gives a particularly soaring speech about America, hope, and—yes—the value of advertising.

Our Boys in Blue

The Scrapbook · July 7, 2017

Hampton, Virginia, has been promoting itself as a tourist destination with a campaign advertising the coastal region as a place to “Come Face-to-Face with Adventure.” Visitors are urged to “Discover the history, the attractions and the flavorful culture” of the city. In a display ad, the flavorful…

Make Happy Hour Great Again

Jim Swift · April 19, 2017

Since the repeal of Prohibition, most regulations pertaining to the sale and distribution of alcohol has been left to the states under the "three tier" system of distribution, in which manufacturers sell to distributors and control boards, who sell to retailers, who sell to the public according to…

Make Pepsi Political Again

Jim Swift · April 17, 2017

Pepsi's unintentionally brilliant marketing campaign with Kendall Jenner was derided by leftists as a for-profit appropriation, namely of #Resist and #BlackLivesMatter.

The Beer that Busch Brought

Charlotte Allen · February 5, 2017

Anheuser-Busch's beer ad for the 2017 Super Bowl looks more like a protest film against President Trump's immigration policies than an actual pitch for brew. The 1-minute commercial tells the tale of the German-born Adolphus Busch, co-founder of the St. Louis-based suds empire, as he survives…

James Franco Tries to Make Hillary Clinton Look Cool

Alice B. Lloyd · October 26, 2016

A new Hillary Clinton ad from EMILY's List, a PAC for female Democrat candidates, uses a popular meme to make the former secretary of state, senator, and first lady into a smarmy millennial mascot. In a gender-bending riff on the "Most Interesting Man in the World"—a commercial for Dos Equis beer…

Trump Ramps Up Ad Spending

Jeffrey Anderson · October 6, 2016

From September 25 to October 1, Donald Trump spent more than eight times as much on television and radio advertising as he did during the prior week, according to newly released tallies from the Associated Press. Trump also widened the map and adopted a more offensive posture, adding five…

The Most Beautiful Scar

Geoffrey Norman · April 22, 2016

If you have not ever seen it, you will be told by anyone who has that there is no way you can prepare yourself, that when you first gaze upon it, it is impossible not to be stunned by its glory. You may have seen photographs and films, read the literature, and imagined it in your mind. Still.  .  .…

Have You Trolled Ford Lately?

Jim Swift · December 15, 2015

Brands these days want to do all they can to connect with rich, tech savvy Millennials. They key to this newer, hipper generation is "engagement" with brands on the Internet and on social media.