Pollster and Political Consultant

Frank Luntz

1 article 2006

Frank Luntz is a prominent Republican political consultant, pollster, and communications strategist known for his work on political messaging and public opinion research. He is the author of several books, including *Words That Work: It's Not What You Say, It's What People Hear*. He contributed analysis on political trends to The Weekly Standard.

'A Tidal Wave of Change'

November 20, 2006 · Frank Luntz, Magazine

IN NOVEMBER 2005, I was asked to make a presentation to the House Republican Conference. In the hallway where I was waiting, a large flat-screen TV played encouraging messages to members from their leadership. In this motivational loop of video, there was one particular piece that stuck in my mind.…