Ad Age blogger Ken Wheaton isn't impressed with the new Romney attack ad on Huckabee: "The spot itself seems lacking in focus. It starts with a pro-life, anti-gay-marriage message (to establish his religious bonafides, no doubt and possibly to give the appearance that this isn't an attack ad) before calling Huckabee soft on crime." He's right! Romney seems to be caught in a trap: He wants to court Huckabee's constituency by emphasizing that he shares the governor's policy positions, but also is afraid that those voters will be turned off by an attack on their guy. The ad tries to remind them of Huckabee's problems in the most gentle manner possible. It seems almost ... calculated or something. ... Romney probably ought to commit to one side - either run pro-life message spots or single-minded attack ads. You can watch Romney's ad below.
Matthew Continetti
Romney Sure Doesn't Heart Huckabee
Ad Age blogger Ken Wheaton isn't impressed with the new Romney attack ad on Huckabee: "The spot itself seems lacking in focus. It starts with a pro-life, anti-gay-marriage message (to establish his religious bonafides, no doubt and possibly to give the appearance that this isn't an attack ad)…
Matthew Continetti · December 19, 2007
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