Slowly, Mitt Romney is rediscovering the rationale for his campaign: a Washington outsider with significant business experience who governed successfully a heavily Democratic state. Over the last year, Romney's large, unwieldy crew of consultants, media types, and pollsters have focus-grouped the candidate to the point where he's become a strange mix of George Allen, George Hamilton, and Ward Cleaver. The turnaround artist has disappeared. Now it looks like he may be resurfacing:
It works! This probably is the least annoying Romney ad of the campaign to date. Romney should ignore those advisers telling him to run as the social conservative alternative to Giuliani, and instead re-focus his energies on deliving messages like the one above.