I haven't seen ABC's new show Modern Family, but the Business Insider has and noticed that the characters all drive Toyotas in the midst of the car-company's giant recall. The reason isn't that the characters are product loyalists. It's that the producers made a deal to promote Toyota products on the show. An interesting story to be filed in the gigantic folder labeled "Unanticipated Consequences."
Matthew Continetti
Dangers of Product Placement
I haven't seen ABC's new show Modern Family, but the Business Insider has and noticed that the characters all drive Toyotas in the midst of the car-company's giant recall. The reason isn't that the characters are product loyalists. It's that the producers made a deal to promote Toyota products on…
Matthew Continetti · March 8, 2010
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